If the chance for starting a fresh presented itself to the traditional hotels, most would want to have a recent look like that of Sweetgreen. Sweetgreens is a salad chain that is supported by notable investors such as Steve Case, Daniel Boulud, as well as Danny Meyer. The chain has identified itself as a provider of local, fresh, organic, as well as healthy food. It by this virtual qualifies to be a modern food industry. The particular recipe in Sweetgreen has made the lines stay long in all of the 40 locations. The primary focus of the chain is to create a brand that gives customers better food. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
There is much for the traditional chains to learn from Sweetgreen. For starters, incorporating technology. From the beginning, the co-chief executive officers and Georgetown University classmates have been tech pioneers. Secondly, all the transactions made at the prestigious food chain are through the website or mobile app. It currently has more than 40 locations across the country. It is a provider of food that considers your values, budget, and taste. The most recent strategy that the three have come up with is staying close to its customers. In each year, Sweetgreen closes about five times giving a chance for every person to work in the restaurants. The newest office is Los Angeles. The fact that the company has no head office makes it even more unique. Nathaniel Ru, one of the CEOs, says that no principal office is in place since they aim at decentralizing their headcounts. The three CEOs work hard to make the company national.
Nathaniel Ru, Jonathan Neman, and Nicolas Jammet are the co-CEOs who first met in an entrepreneurship class at the Georgetown University. They all observed and agreed that the Georgetown area did not have options for eating healthy. For this reason, the trio opened their first restaurant immediately after graduating from college. Sweetgreen was first located in Georgetown. When they made it through the end of the first winter, the three established that they would thrive in the business. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
The co-chief executive officer of Sweetgreen Nathaniel Ru is a holder of BS in finance. Alongside his partners, Nathaniel Ru established the popular largest music and food festival known as sweet life, a festival that has been in existence since the year 2010. Nathaniel Ru was named top 30 under 30 category by Forbes. He is passionate about design and hence is the creative director of Sweetgreen. He was born and raised in Pasadena. Learn more: https://about.me/nathanielru