Producing Healthy Food and minimizing Carbon Footprint on the Planet- Nathaniel Ru and Sweet Greens

People are becoming increasingly aware of the quality of the food which they eat. This is the reason behind the explosion and expansion of green and organic foods. This is the challenge that three finance students from the George Town University were looking for when they realized that option was not available.

Nathaniel Ru, Nicolas Jammet, and Jonathan Neman decided that they would do something about the glaring gap that existed in the market. They came up with the idea of providing healthy foods for the community around them.

The first step was to get a business plan that would encourage investors to take an interest in their business. They were lucky to get some guidance from the woman who rented the space where they set up their first store.

She helped them look into the finer details that won the confidence of investors such as Steve Case and Danny Meyer. They took time and got a great architect, and their first salad bar design was good enough to invite quite a crowd of customers. Learn more about Nathaniel Ru:

The second challenge they had was getting the fresh and organic products they needed for their salad bar. They came up with the idea of approaching the local community and getting organically grown produce from them.

Their dream was to always have a supply of fresh and organic fruits and vegetables and to make sure that everything was recycled such that their food production process left as little of a carbon print on the planet as possible.

The next step in their plan was to find a way to market their salads to their customers. They created an application which could be used by their clients to order salads available on the menu. Currently, they make about 30 percent of their sales through the app. Read more: Nathaniel Ru | LinkedIn

They also came up with the idea of Sweetlife. Sweetlife organizes an annual concert where their enthusiasts meet and enjoy great music, and create a sense of shared culture.

The store which started as a single salad bar on campus has now spread to 40 locations across the country. The three co-founders state that it has taken time, effort and patience to get to where they are.

They feel that they are doing their best to ensure that as they produce organic food for their customers, they are leaving a minimal carbon footprint on the planet. The goal is to create sustainable brands, which will live long after their founders. Read more: Nathaniel Ru | Crunchbase

Jeremy L. Goldstein, Sharing His Passion and Knowledge

Finding an attorney in New York has never been easier than now. The Lawyer Referral and Information Service has launched a new website dedicated to matching clients and attorneys. Potential clients simply visit their website at and complete a profile. After describing their legal matter, clients are contacted by the service and given a referral. The New York Bar Association makes this service available to those who don’t have access to a local referral unit. Should the client wish to consult with an attorney, a fee of $35 may be assessed in certain instances. The service saves both clients and attorneys time and money.


A law firm to pay special attention to is Jeremy L. Goldstein and Associates, LLC. This firm is headed by Jeremy L. Goldstein, who was previously a partner at another prominent firm. His boutique firm specializes in issues regarding corporate law, more specifically executive wage, corporate governance and other issues that affect the operations of a business. Having worked with some of the country’s largest corporations is just the beginning of Jeremy Goldstein’s impressive resume. He’s assisted in making such complex transactions as mergers and acquisitions go smoothly. His educational background in both humanities and law give him a special edge when dealing with people; particularly in sensitive matters where emotions can run high, which he’s well versed in.


Serving his community is important, as he shows in his leadership role with a local nonprofit. He’s also assisted the Make a Wish Foundation in their efforts. His educational background is in Art History, which he has an undergraduate and master’s degree in. He continued on to law school at New York University and has since contributed to their Journal of Law. Harvard University also has featured his work in a publication on corporate governance. Not only does Jeremy Goldstein lead by example; he shares his wealth of knowledge with those in the community who benefit from it and appreciate it the most.


Follow Jeremy Goldstein on twitter.