Kate Hudson’s Fabletics Closing the Gap to Amazon

Amazon has been enjoying the top spot in the e-commerce apparel niche for years, and when you command 20 percent of the sales in that space, you don’t worry too much about your competition. There really has not been a run on Amazon for years, but today it seems one company is making huge strides to take over that top spot. Kate Hudson’s Fabletics is growing at a record rate, exploding sales of $250 million in sales in a 36 month span, and there doesn’t appear to be anything to slow the company down.


Hudson discusses the success to her company, and attributes this success to reverse showrooming and her unique membership program. Looking at how the sales process works, customers shop at the retail Fabletics store in the mall first. These customers look at all the different workout apparel, try on the different new active-wear pieces, grab the free membership, and take the Lifestyle Quiz. The astonishing thing about the success of Fabletics is that most customers do not buy in the retail store.


How does Hudson achieve $250 million in sales when women are not buying in the store at the mall?


The reason Fabletics is so successful has to do when these shoppers visit the online Fabletics store. As part of the membership, these shoppers will see everything they wore at the retail store now in their shopping cart. Knowing the pieces fit perfectly in the store, here is how the reverse showrooming process works. Buyers are home in a relaxed atmosphere, so they begin adding pieces to the cart based on the that size, and this includes many of the new arrivals they want to be the first to own.


Hudson says her athleisure brand is all about high-quality and low pricing, but membership also includes free shipping and your own personal shopper. The shopping assistant will look at the quiz results and prior purchases then select one item every month for your consideration. Hudson’s no pressure approach means you don’t have to buy anything the assistant chooses and you are free to add as many or as little items to your cart as you like. The success of Kate Hudson’s Fabletics is in direct coloration to how women want to be treated during the shopping experience, a combination of pampering and wide variety of apparel choices all in one location. Amazon should be concerned about the gap closing very shortly.

Norman Pattiz Makes Announcement on Brand Lift Studies Network

Norman Pattiz serves as an executive chairman of PodcastOne, a brand playing a crucial role in commercial marketing. Recently Edison Research did a study to test the effectiveness of PodcastOne. They started by taking five major nationwide consumer trademarks, which ran across five diverse products and service types. It marked the first study of the pre- and post-crusade brand enhancement for Podcast advertisers.

The results indicated a significant improvement in demand for the advertised brands. From the major findings, all those products advertised augmented by incredible margins. Although the said brands were already popular, the introduction of new messaging systems popularized them even more. Precisely, the PodcastOne Founder aims at bringing revolution by enhancing brand impacts in a way beyond the usual.

Traits Upheld by Norman of PodcastOne

Norman is an inspiration to people within and beyond the advertising channels. He celebrates over 40 years of experience in radio syndication, sending an implication of his prowess. It is undeniable to conclude that Norman’s broadcasting background is supremely rich.

Apart from PodcastOne, Pattiz also founded other broadcasting programs. Pattiz, the husband to Dr.Mary Turner Pattiz, also serves as the chairman of Lawrence Livermore and Los Alamos National Security Laboratories.

The successes of Pattiz’ endeavors are significantly attributable to his character. Norm, as he is popularly known, does not have a typical day. He engages himself in activities from the sale of ads, talent acquisition, board meetings and all other ensuing responsibilities.

Secrets Behind Norman Pattiz’ Unrivaled Success

It is true that most people only have ideas but do not have a way of bringing them to life. Norm values the process of implementing ideas because it is “everything.” According to him, every day brings new ideas. Since they cannot take them all, they then take some time to assess whether they meet their capacity for implementation. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz

If it measures up their capability, then at that point the rubber meets the road. According to PR Newswire, Norman Pattiz also realized his passion early enough. It is fascinating to note that he never had a job. He does not regret his move either. In fact, on an interview with ideamensch, Pattiz confirms that if he were to start all over again, he would do things the same way.

Sources Bringing Inspiration to Norman Pattiz

Pattiz is an avid listener of books. He says he does not read them but instead listens to the content. He values some heroes deeply engraved in his heart. Those icons are Steve Ross, Bill Paley, and his first boss in media, Dan Miller. Although all of them have passed, he still holds onto the wealth of knowledge they impacted in his life.

Eduardo Sirotsky Melzer’s Transparency in Corporate Responsibility

In an article on Acaert, Duda Melzer, more formally, Eduardo Sirotsky Melzer is the CEO of a rapidly growing Brazilian media corporation. RBS Group, the parent company, focuses primarily on print and radio. e.Bricks digital is the online media outlet, recently started to increase Brazil’s position in the digital media spectrum. Duda Melzer has helped both new and established businesses by investing capital to get them established online. The businesses initially selected for funding were existing entities that showed a high potential for success online. New businesses were also assisted with capital and equity sharing, however, not to the extent as the others. His vision is to grow Brazil to become one of the largest countries with a strong online presence.

According to Globo, Duda Melzer was certainly well prepared to take on such huge projects. In recent years he succeeded his uncle as CEO, making him the third generation of RBS Group leaders. The family enterprise has been around for over four decades and has served Brazil as a leading provider of news and other media for the public. Recognized as one of the fastest growing businesses in Brazil, RBS Group has often ranked among leaders Globo and Google as most recognized and valued outlets. The growth has increased even more in recent years due to the new company e.Bricks being formed. The company not only assists other businesses, but it houses RBS Groups projects online as well.

Among the other components of the business are social responsibility and sustainability efforts. Being involved with the media and broadcasting, RBS Group must maintain high ethical standards. Eduardo Sirotsky Melzer not only has won awards for ethical practices, but he’s been involved in creating “best practices,” by sitting on a board with colleagues. Not only does the company achieve exceptional levels of compliance, they’re responsible for setting the standards for other leaders as well. Duda’s approach to transparency in business is changing the landscape of the corporate world in Brazil at a rapid pace.

See more: http://eduardosirotskymelzer.com/


Norman Pattiz Releases the Results of a Study Done by Edison Research on Advertisement

On 9th February 2017, Norman Pattiz, the executive chairman of the PodcastOne and Tom Webster, the Edison Research’s VP of strategy jointly released the findings of studies. The study involved five major consumer products in five different categories. This study was done in the second half of 2016.

The study was done in two stages, pre and post campaign. Podcast advertisement was shown to have an overall positive effect on various aspects of a product. Here are the key findings.

– The number of listeners who indicated a certain grocery brand increase from 7% in the pre-study to over 60% afterward.

– There was a rise in the unaided product knowledge in the two periods. The awareness of financial services product increased by 47%, automobile aftermarket product by 37%, and lawn and garden product by 24%.

– The number of respondents with a “very favorable” attitude on a car aftermarket product, increased from 18% in pre-study to over a third afterward. Those “very likely” to use a lawn and garden product increased from 16% in the pre-study to 22% post-study.

– There was a 60% increase in the level of knowledge of some campaign messages related to automobile aftermarket product after the campaign.

Edison Research carried out the survey in three different investigations in 2016 to find out the success of the podcast advertisement for the given national brands. Online surveys were conducted and the same methodology used before and after the campaign. Each company carried out advertisement between four and six weeks.

The researcher found that podcast audiences responded to the company’s messages. There was a significant increase in the willingness of the respondents to consider and /or buy those products.

Norman Pattiz said the results were an indicator of the company’s commitment to helping in selling other brands through advertisement. Tom Webster said he was happy that they were able to show the effectiveness of podcast ads.

About Norman Pattiz

According to Biz Journals, Norman J. Pattiz is the founder and former chair of Westwood One. The company provided news, sports, and traffic programming among others in the broadcast industry. In 2010, he was behind the founding of the Courtside Entertainment Group. In 2013, he founded and launched PodcastOne, a prominent audio on-demand programming producer, and distributor. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555

On June 23, 2016, he became the executive chair at PodcastOne. He has been in the radio syndication for over decades.

Both President Clinton and President Bush appointed him in 2000 and 2002 respectively to the broadcasting board of governors of the United States of America.

How To Get Healthy Hair Fast

Long, luscious hair is the dream of many women, but frustration occurs when hair goals are interrupted by split ends. Even if one gives up heating tools, coloring treatments, and styling products (although, many don’t want to go to these extremes), hair can still be damaged by cleansing the hair with products that strip the hair of its natural oils. When hair loses its natural (and much needed) oils, the hair becomes dry, brittle and inelastic; these hair symptoms eventually lead to breakage, causing split ends and a trip to the hair salon.

Thankfully, hair product companies have created no-poo shampoos, which are also known as cleansing conditioners. One of the most popular cleansing conditioners in the hair industry is from WEN by Chaz. WEN hair care was created by Chaz Dean, a man who is passionate about innovative hair care. Knowing how much of an impact ingredients have on hair health, Chaz set out to create his products to include only ingredients that weren’t considered harsh. Specifically, sodium laureth sulfate was avoided in creating WEN Hair by Chaz’s hair products, as this sulfate is extremely detrimental to hair health. See: https://www.youtube.com/user/WenHairCare

The benefits of using a cleansing conditioner include avoiding harsh chemicals such as sodium laureth sulfate, and other perks as well. Those who use cleansing conditioners save time while grooming their hair, while also only needing one product instead of two to get the job done. Cleansing conditioners also help hair shine and look radiant from its protected natural oils.

Buy WEN products on EBay.com.

Online Reputation News And Effectively Growing Your Brand Accordingly

Online reputations are no longer a choice in a digital world, keeping individuals on their toes when applying for new positions if they are aware that many employers review social media profiles prior to making a hiring decision. As a company, working with an online reputation management firm like IC Media Direct may be your best bet if you are currently growing or looking for new methods to voice your opinion as a company while also drawing in new potential customers and loyal fans.

Brand Reception

With an online reputation management company, it is much easier to grasp the concept of “right” and “wrong” posts when coming from a professional website, page, or social media outlet. Gaining a positive brand reputation is one way for you to expand to additional markets without overpaying expensive marketing teams to determine these factors on their own.

Increase National and Global Reach

Once you and your team get on the same page regarding the voice you want to implement moving forward, it is much less challenging than the traditional guesswork that goes in to crafting updates with the right wording and sentiment, regardless of the demographic you want to appeal to and reach. An online reputation management firm is essential to ensure you are always going in the right direction without posting offensive or potentially dangerous updates to your base of followers, fans, and consumers.

Well-Trained Employees Utilizing Your Company’s Social Media Accounts

Always be sure you have hired the right social media representatives and employees for the job. When your new employee is just hired, it is important to go over all aspects of team messaging, branding, and the type of graphics or videos that work best for expanding reaching and bringing in new consumers or clients in any industry. The more briefed a social media manager is, the quicker they are able to adapt to fit the needs of your company and business model based on where it stands now and the goals you are trying to accomplish with the use of a positive online presence–on both websites and with various social media platforms that are used.

U.S. Money Reserve Introduces New Website to Investors

In order to appeal to more investors, U.S. Money Reserve has put together a new version of its website. With this new enhancement, the organization will now have a site that will be more user friendly to investors. The new changes include a number of things such as secure shopping, a wider selection, more detailed information and also improved support. With these additions, investors who are looking to acquire precious metals will have arguably the most dependable source available.

U.S. Money Reserve’s new website will allow a number of investors a convenient and informative site to use when looking to find out more about the benefits of investing in precious metals.

One of the changes of the website is its support. By using this site, investors can get one on one consultations from a number of experts. This provides investors with personalized feedback that can help them take advantage of the best investment options available. Another major change to the site is its selection of precious metals. Now investors can choose from a number of gold and silver bullion, bars and coins. Learn more about US Money Reserve: http://www.prnewswire.com/news-releases/us-money-reserve-encourages-visitors-to-explore-its-new-website-and-e-commerce-coin-catalogue-300225181.html

This selection will enable investors to purchase a number of quality options that will help enhance their wealth. The site also includes secure shopping to help customers shop without compromising their information. With this new site, investors can also get more detailed information about the various precious metals options available as well.

U.S. Money Reserve is a financial organization that specializes in offering precious metals. It offers a number of gold and silver items of considerable value. As a result, investors can take advantage of acquiring something that is less volatile and more tangible than stocks.

Along with offering a number of precious metals, U.S. Money Reserve also specializes in providing information about the precious metals markets and the various types of precious metals. As a result, it is an organization that provides education to investors who are looking to invest in the various precious metals.

As well as offering education about precious metals and a wide selection, U.S. Money Reserve is an organization that is available to provide mentorship to investors as well. The organization will provide sessions where it answers questions that investors have as well as giving them feedback.

Therefore, investors will be in position to be make better investment decisions. With all of these features, U.S. Money Reserve is a very reliable source for investors to use when looking to invest in precious metals.


Rick Smith Making Securus Technologies A Better Place

Back in 2008, Rick Smith, was announced CEO of Securus Technologies, Inc. Due to Rick Smith’s excellent background combined with a precise set of skills. Rick Smith has a good leadership quality which makes the whole team strive for perfection. Mr. Smith has experience intelecom in operations and finance. Rick Smith intelligence in Bachelor of Science in Electrical Engineering and a Master Mathematics. Rick attended Rochester Institute of Technology and University of Rochester’s Simon School. Prior career work includes; CEO And Chief Financial Officer of Eschelon and Various Positions of Global Crossing North America.

Securus Technologies is an American for profit prison technology company. In 2004, when two leading corrections market industry companies merged, T-Netix and Evercom. The company made a system to control contraband cell phones. With more than five Department of Corrections facilities approval. in 2016, Securus partnered with Harris Corporation on “Cell Defender” technology. The following year they announced it’s wireless containment solution preventing cell phones to connect to the mobile networks. Securus is number one in providing telephone service to inmates. Follow Rick at LinkedIn.com.

Technologies that are currently used to protect society, by specializing in both civil and criminal justice technology.

Securus focuses on solving and preventing crimes by inmates while incarcerated. Rick Smith has thousands of emails and letter from customer appreciation. Rick comments building safety is part of Securus Technologies honor to protect and serve. Securus Technologies established to assist the public.

Mr. Rick Smith has an impressive record of accomplishments. While Rick Smith was CEO of Eschelon Telecom, Inc., Rick impressively grew the company to 300 million dollars. With so many great factors Rick Smith has the decision for his position as CEO wasn’t a hard choice. Mr. Smith helps Securus Tchnologies stay ahead of competition in prison communication technology.

Rick Smith is a very talented and dynamic business leader, who showcases his leadership responsibility with strategic planning and investments that makes Securus Technologies the best in prison communication technology. Rick Smith also facilitated the investment of $600 million in research to upgrading technologies. Mr. Smith experienced in the field of Information Technology with strategic moves to achieve greater success.

Read more: https://www.bloomberg.com/profiles/people/3482358-richard-a-smith

How Julie Zuckerberg has become a top Recruitment Professional

The talent sourcing and acquisition field a crucial sector to the corporate world. One of the prominent professionals in the area is Julie Zuckerberg. She has offered her services to many companies and has managed to rise due to her perseverance, determination, and excellent performance. Zuckerberg has assisted many firms in bettering their talent management and recruitment strategies. She acquired her first degree from the City University of New York-Brooklyn College and also graduated from the New York Law School with a Juris Doctor. Julie has been offered an opportunity to work in leading companies where she has been one of the senior staff members. She is now a talent acquisition lead at a top Germany company that is known as Deutsche Bank.


Zuckerberg’s profession started when she was hired by Hudson after graduating from law school. Hudson is one of the leading recruiting and staffing agencies. It has hired thousands of professionals who work both locally and internationally. Her service at the firm allowed her to gain knowledge in hiring high tier specialists who include case managers, paralegals, attorneys, and various support employees. Julie acted as the major link between the employees and the management of the company. She played a significant role in handling workplace conflicts and also offered on the job training to the staff members.


After serving Hudson for about five years, Julie Zuckerberg sought greener pastures by joining Citi Global Functions. She was appointed as the executive recruiter of the firm. Her roles in the enterprise included handling complex job offers, leading negotiations during hiring processes, developing job profiles and descriptions, as well as sourcing for talented professionals both locally and internationally. In July 2011, she was promoted from her position at the Citi Global Functions to being the executive recruiter of Citi Group at its New York offices. Her role did not change, but she had a higher profile. Julie worked directly with the senior administrations of the firm on matters regarding expatriate relocations, talent acquisitions, recruitment, and development of the employees’ abilities.


Julie worked for the Citi Group until November 2013. She was then hired by New York Life Insurance Company, which is a renowned investment and insurance firm. The company appointed her to serve as its corporate vice president and recruiting lead. Her responsibilities at the enterprise included talent strategy planning, managing customers, developing relationships with clients, offering innovative business solutions, and providing comprehensive recruitment solution. Zuckerberg worked for the company for a few months before quitting her position to join Deutsche Bank.


The recruitment expert has been working for Deutsche Bank since November 2015. The company depends on her proficiency to better its hiring process, enforce improved hiring practices, and guide the recruitment staff that works under her. She is also in charge of hiring managing directors and spearheading negotiations during the recruitment of top professional. The Deutsche Bank has offered Julie Zuckerberg an opportunity to associate directly with business leaders in fields such as information technology, asset management, private wealth investment, and commercial space.


Leadership on the Line at InnovaCare Health

InnovaCare Health is under the leadership of two of the most experienced individuals in the healthcare industry today. CEO Rick Shinto, and COO/COA Penelope Kokkinides, are working together to improve the way that InnovaCare is run to help millions get the coverage that they need through Medicare. Dr. Shinto has vast experience as a medical doctor and in the healthcare industry from an administrative perspective. His knowledge and experience is second to none, with more than 20 years of clinical experience.

Dr. Shinto served as the President and the CEO of Aveta Inc., as well as the Chief Medical Officer of NAMM in California. Prior to his time with Aveta, he worked with a management company, known as Medical Pathways Management Company. During his career, every bit of his training prepared him to oversee and manage the healthcare plans in Puerto Rico for InnovaCare Health. Read more about Rick at Intelius

Penelope Kokkinides has been working alongside Dr. Rick Shinto for many years, and also brings to the table a vast array of experience in the healthcare industry. Acting as the Chief Administrative Officer of InnovaCare Health, Penelope has also had a decorated history in the industry of healthcare management. Prior to rejoining the team at InnovaCare in 2015, she also worked with Aveta Inc., as the Chief Operating Officer. Expertise in developing clinical programs, and her business acumen has served her well when developing and implementing the model of healthcare management.

This is especially true when healthcare models change. The structure as well as the actual outcome is something that leadership should consider when providing managed healthcare. This is why InnovaCare Health is a cut above the rest, and the leadership is working together to change how Puerto Rico is getting their plans managed. Everyone everywhere should be able to get access to the best in healthcare, as well as get the best service to answer questions and make payment for services easy. Learn more on XRepublic about Rick Shinto.

The leadership at InnovaCare with both Dr. Shinto and Penelope Kokkinides makes the company the best choice for payment reform and long-term options after retirement. Those who are seeking managed care for Medicare Advantage plans should consider working with a company like InnovaCare Health. The leadership is experienced, knowledgeable, and always seeking more solutions for every patient.