When Ken Goodrich purchased Goettl Air Conditioning in 2013 he knew he was buying a good company. Even though the company was going through a difficult time, he was confident that everything was going to work out. Goodrich has a history of taking companies that are on their deathbed and resurrecting them to a profitable condition.
Goettl had been purchased by a large national management company and that was exactly the wrong formula for a service company that stretched out over two states and the three major cities of Phoenix, Arizona, Tucson, Arizona and Las Vegas, Nevada. Customer service was nearly non-existent and employees were very frustrated about being micromanaged from afar.
What Goodrich saw was no profits and total discouragement both from the standpoint of customers and employees. Many customers were leaving so Goodrich moved into action. The very first thing he did was to institute a 100 percent money-back guarantee on all new sales, installations, parts and anything else the customer’s purchase. For more details visit LinkedIn to know more
Then Goodrich began to schedule meetings with customers and employees, assuring each that the company would turn around under the new ownership and he told them how he was going to do it. He took out ads in the local papers and peppered television and radio with ads. Slowly but surely things began to turn around. He told the employees that they would have to buy into the concept that Goettl was going to put the customer first in a very courteous way. Customers first and the revenue will come, was the message.
Today customer service at Goettl is at its peak and the annual revenue of the company tops $50 million. What Ken Goodrich has done was turn a company around that was going south in a hurry, and he did it by sheer will and lots of help from customers and employees.
According to BizJournalsa there is another piece that was very influential on the turnaround of Goettl. Goodrich’s decision to acquire Walton’s Heating and Air in Southern California was a major factor. Ken Longbrake, former owner of Walton’s had built and expanded his company as much as he could, but had run out of ideas and the company was growing stagnant.
Longbrake was kept on during the acquisition and was named Company Sales Manager and field supervisor. Goodrich has high regard for Longbrake due to his experience and knowledge in the air conditioning field. The new territory in California has added greatly to the overall profitability of Goettl. Look for their Vimeo account to know more
Read more: http://www.achrnews.com/articles/127042-goettl-building-off-rock-solid-foundation?v=preview
Goettl Air Conditioning is famed to be one of the most successful air conditioning companies in the United States. The institution has been operational for very many years, and it has won the hearts of many individuals who live in the US. The company is famed for offering quality products to its customers in the country. The success of the private company is attributed to the leadership of the institution.
Not long ago, the private company announced to the world that it had managed to acquire a company known as Walton Heating and Air. The family owned HVAC firm is currently based in Southern California, and it is expected to change the industry positively. Although the two companies have announced the acquisition process, they have not disclosed the financial details of the recently completed deal.
According to Goettl management, the new deal will allow them to start solidifying their presence in California and other neighboring areas. At the moment, Goettl has locations in Tucson and Las Vegas. In a report of AZ Central, the newly acquired company was previously owned by one of the most prominent businessmen in the area, known as Todd Longbrake. Although the owner had done so much to make the firm successful, he had not expanded it to many parts of the country. Under the new ownership, the HVAC Company is expected to reach more clients than before.
Longbrake says that he has done so much in the past to make the family business grow. However, due to some challenges, the institution has been stagnant, and this is why they chose to sell it to a more powerful company. Longbrake says that Goettl management showed their interest to acquire their company in the year 2015. However, he felt that he was not ready to let the family business go. After several years, the businessman realized that individuals were promising comments about the institution. Longbrake learnt that Ken Goodrich, the owner of the air conditioning company had a promising reputation, so he chose to give it a try. Several months later, he says that he doesn’t regret this decision.
Although the company was officially acquired late in 2015, the news reached most people recently via PR News. According to the company management, there has been a lot of growth in all areas meaning that they made the best decision. Goettl has a team of experts who work round the clock to make sure that the clients get the best services. The teams of professionals in the institution are highly experienced.