Eduardo Sirotsky Melzer’s Transparency in Corporate Responsibility

In an article on Acaert, Duda Melzer, more formally, Eduardo Sirotsky Melzer is the CEO of a rapidly growing Brazilian media corporation. RBS Group, the parent company, focuses primarily on print and radio. e.Bricks digital is the online media outlet, recently started to increase Brazil’s position in the digital media spectrum. Duda Melzer has helped both new and established businesses by investing capital to get them established online. The businesses initially selected for funding were existing entities that showed a high potential for success online. New businesses were also assisted with capital and equity sharing, however, not to the extent as the others. His vision is to grow Brazil to become one of the largest countries with a strong online presence.

According to Globo, Duda Melzer was certainly well prepared to take on such huge projects. In recent years he succeeded his uncle as CEO, making him the third generation of RBS Group leaders. The family enterprise has been around for over four decades and has served Brazil as a leading provider of news and other media for the public. Recognized as one of the fastest growing businesses in Brazil, RBS Group has often ranked among leaders Globo and Google as most recognized and valued outlets. The growth has increased even more in recent years due to the new company e.Bricks being formed. The company not only assists other businesses, but it houses RBS Groups projects online as well.

Among the other components of the business are social responsibility and sustainability efforts. Being involved with the media and broadcasting, RBS Group must maintain high ethical standards. Eduardo Sirotsky Melzer not only has won awards for ethical practices, but he’s been involved in creating “best practices,” by sitting on a board with colleagues. Not only does the company achieve exceptional levels of compliance, they’re responsible for setting the standards for other leaders as well. Duda’s approach to transparency in business is changing the landscape of the corporate world in Brazil at a rapid pace.

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