Norman Pattiz Makes Announcement on Brand Lift Studies Network

Norman Pattiz serves as an executive chairman of PodcastOne, a brand playing a crucial role in commercial marketing. Recently Edison Research did a study to test the effectiveness of PodcastOne. They started by taking five major nationwide consumer trademarks, which ran across five diverse products and service types. It marked the first study of the pre- and post-crusade brand enhancement for Podcast advertisers.

The results indicated a significant improvement in demand for the advertised brands. From the major findings, all those products advertised augmented by incredible margins. Although the said brands were already popular, the introduction of new messaging systems popularized them even more. Precisely, the PodcastOne Founder aims at bringing revolution by enhancing brand impacts in a way beyond the usual.

Traits Upheld by Norman of PodcastOne

Norman is an inspiration to people within and beyond the advertising channels. He celebrates over 40 years of experience in radio syndication, sending an implication of his prowess. It is undeniable to conclude that Norman’s broadcasting background is supremely rich.

Apart from PodcastOne, Pattiz also founded other broadcasting programs. Pattiz, the husband to Dr.Mary Turner Pattiz, also serves as the chairman of Lawrence Livermore and Los Alamos National Security Laboratories.

The successes of Pattiz’ endeavors are significantly attributable to his character. Norm, as he is popularly known, does not have a typical day. He engages himself in activities from the sale of ads, talent acquisition, board meetings and all other ensuing responsibilities.

Secrets Behind Norman Pattiz’ Unrivaled Success

It is true that most people only have ideas but do not have a way of bringing them to life. Norm values the process of implementing ideas because it is “everything.” According to him, every day brings new ideas. Since they cannot take them all, they then take some time to assess whether they meet their capacity for implementation. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz

If it measures up their capability, then at that point the rubber meets the road. According to PR Newswire, Norman Pattiz also realized his passion early enough. It is fascinating to note that he never had a job. He does not regret his move either. In fact, on an interview with ideamensch, Pattiz confirms that if he were to start all over again, he would do things the same way.

Sources Bringing Inspiration to Norman Pattiz

Pattiz is an avid listener of books. He says he does not read them but instead listens to the content. He values some heroes deeply engraved in his heart. Those icons are Steve Ross, Bill Paley, and his first boss in media, Dan Miller. Although all of them have passed, he still holds onto the wealth of knowledge they impacted in his life.

Norman Pattiz Releases the Results of a Study Done by Edison Research on Advertisement

On 9th February 2017, Norman Pattiz, the executive chairman of the PodcastOne and Tom Webster, the Edison Research’s VP of strategy jointly released the findings of studies. The study involved five major consumer products in five different categories. This study was done in the second half of 2016.

The study was done in two stages, pre and post campaign. Podcast advertisement was shown to have an overall positive effect on various aspects of a product. Here are the key findings.

– The number of listeners who indicated a certain grocery brand increase from 7% in the pre-study to over 60% afterward.

– There was a rise in the unaided product knowledge in the two periods. The awareness of financial services product increased by 47%, automobile aftermarket product by 37%, and lawn and garden product by 24%.

– The number of respondents with a “very favorable” attitude on a car aftermarket product, increased from 18% in pre-study to over a third afterward. Those “very likely” to use a lawn and garden product increased from 16% in the pre-study to 22% post-study.

– There was a 60% increase in the level of knowledge of some campaign messages related to automobile aftermarket product after the campaign.

Edison Research carried out the survey in three different investigations in 2016 to find out the success of the podcast advertisement for the given national brands. Online surveys were conducted and the same methodology used before and after the campaign. Each company carried out advertisement between four and six weeks.

The researcher found that podcast audiences responded to the company’s messages. There was a significant increase in the willingness of the respondents to consider and /or buy those products.

Norman Pattiz said the results were an indicator of the company’s commitment to helping in selling other brands through advertisement. Tom Webster said he was happy that they were able to show the effectiveness of podcast ads.

About Norman Pattiz

According to Biz Journals, Norman J. Pattiz is the founder and former chair of Westwood One. The company provided news, sports, and traffic programming among others in the broadcast industry. In 2010, he was behind the founding of the Courtside Entertainment Group. In 2013, he founded and launched PodcastOne, a prominent audio on-demand programming producer, and distributor. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555

On June 23, 2016, he became the executive chair at PodcastOne. He has been in the radio syndication for over decades.

Both President Clinton and President Bush appointed him in 2000 and 2002 respectively to the broadcasting board of governors of the United States of America.